Meanwhile, Fox Bet, which sputtered to a close this summer after critics claimed Flutter didn't give it enough resources, was more than twice as popular as Barstool Sportsbook among young audiences, placing fifth on the list. It could help explain why Penn decided to give up on Barstool and announce ESPN Bet in August.

While DraftKings and FanDuel - the leaders in market share by a wide margin - predictably held the top two spots, other rankings from the data collected from August 2022 to July 2023 were more surprising.īarstool Sportsbook, which Penn Entertainment thought would help it thrive with younger audiences, ranked ninth on the list. YouGov told Insider that it asked respondents: 'When you are in the market next to gamble, from which of the following gambling brands would you consider using?'

The report ranked the top sportsbooks among legal bettors in their 20s. This story is available exclusively to Business InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders.